Today, Soundville boasts a complete range of Merging products. “We have one Horus, four Hapis, three Anubis, three Pyramix,” explains Zingg. “The Dolby Atmos team were so impressed, they said they have never heard such precise low-end.”
“The Anubis is unbelievably flexible,” continues Zingg. “You can select as many sources as you wish. And we have the Pyramix output. Within Pyramix you can do Atmos mixing even without using the renderer because you can address everything up to 22.2. Then we have the return from the Dell renderer in Atmos – 7.1, 5.1, stereo, and the binauralisation, which is routed directly to a headphone output of one of the Hapis.”
While Atmos has gained significant attention in the industry, Zingg believes its adoption will evolve gradually rather than rapidly flood the mainstream. Undeterred by the lack of demand in Switzerland, Zingg remains committed to promoting Atmos. In fact, Soundville is currently undergoing construction to accommodate four dedicated Atmos rooms. Zingg's conviction in the format's potential is evident, and he views it as an opportunity for experimentation and creativity. With an increasing number of clients experiencing the magic of Atmos, Zingg anticipates a rising demand in the future.
“Back in the old days when we had mono, we found that we suddenly had stereo, but a lot of people didn’t know what to do with it, so you had people putting one voice in one speaker and another voice in the other – people were spending a lot of time working out how to properly use stereo,” recalls Zingg. “Today, everything with stereo is fixed and you can’t do anything new with it. But now, we have Atmos, and it’s so beautiful. You can experiment, do new things, and try out whatever you wish. Clients are freaking out as soon as they hear it. The demand will come.”
Soundville Media Studios